So the Norwegian Prime Minister can't put together Ikea furniture either! Seriously though, if the instructions were easier to follow and they put all the parts in that you need to put the crap together, then nobody would have noticed that they only had men in the instructions, because they wouldn't have to read the instructions as closely. If they'd make it easier to put that shit together, I wouldn't care if the pictures in the instructions were of women in burkhas, or monkeys in tutus or naked fat guys!
PM: IKEA manuals 'show sex bias'
Thursday, March 10, 2005
Thursday, March 10, 2005
OSLO, Norway (Reuters) -- Swedish home furnishings giant IKEA is guilty of sex discrimination by showing only men putting together furniture in its instruction manuals, Norway's prime minister says.
IKEA, which has more than 200 stores in 32 nations, fears it might offend Muslims by depicting women assembling everything from cupboards to beds. Its manuals show only men or cartoon figures whose sex is unclear.
"This isn't good enough," Prime Minister Kjell Magne Bondevik was quoted on Thursday as telling the daily Verdens Gang.
"It's important to promote attitudes for sexual equality, not least in Muslim nations."
"They should change this," he said. "There's no justification for it."
IKEA stores are visited by 365 million people a year around the world. Many products have to be assembled by the buyer -- the "flat pack" concept saves the company huge amounts in transport, storage and sales space.
Bondevik added: "I myself have great problems with screwing together such furniture."
Verdens Gang quoted an IKEA spokeswoman as saying: "We have to take account of cultural factors. In Muslim countries it's problematic to use women in instruction manuals."
IKEA was not immediately available for comment.
IKEA, which has more than 200 stores in 32 nations, fears it might offend Muslims by depicting women assembling everything from cupboards to beds. Its manuals show only men or cartoon figures whose sex is unclear.
"This isn't good enough," Prime Minister Kjell Magne Bondevik was quoted on Thursday as telling the daily Verdens Gang.
"It's important to promote attitudes for sexual equality, not least in Muslim nations."
"They should change this," he said. "There's no justification for it."
IKEA stores are visited by 365 million people a year around the world. Many products have to be assembled by the buyer -- the "flat pack" concept saves the company huge amounts in transport, storage and sales space.
Bondevik added: "I myself have great problems with screwing together such furniture."
Verdens Gang quoted an IKEA spokeswoman as saying: "We have to take account of cultural factors. In Muslim countries it's problematic to use women in instruction manuals."
IKEA was not immediately available for comment.
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